Prepare Your Home, even before you put up the "For Sale" sign!
Attract buyers with low cost cosmetice steps. Cut the grass, clean up the outside, paint drab walls and remove inside clutter.
Why? Because people buy homes that appear clean, solid and well maintained.
Lawn and Yard |
- Having a well kept lawn implies a well maintained home. Cut the lawn weekly while showing your home. Rake up any leaves and sweep the sidewalk on weekends or whenever your house is to be shown.
- Remove any dead limbs and debris from shrubs and trees.
- Plant extra flowers for more color or spruce up thelandscaping with potted flowers.
- Repair fences and touch them up with fresh paint or stain.
- Store all of your lawn equipment, toys and other outdoor items away neatly. Leave any pets with neighbors while showing the house
- Repaint or replace mailbox. |
Front Entrance |
- The front entrance of your home is the first thing someone will see when they come to see your home, thus it is a key part of the "First Impression." Paint, clean or stain the front door.
- Remove any old or broken screens, especially if they don't fit or operate properly.
- Make sure the entry light and doorbell are in working order.
- Replace any missing house numbers and make sure the house number is visible from the street in the early evening.
- Put out a nice welcome mat and a potted plant if you have room on the steps or in the entrance way. |
Roof, Windows And Siding |
- An experienced home owner will often ignore mis-aligned shutters, bent gutters and loose shingles, but these things jump out at a first-time home buyer as a sign to avoid your house.
- Paint and repair all gutters. Repair any loose shingles and flashing in roof, especially when it is visible from the ground.
- Paint window sashes, trim and shutters. Replace any cracked window panes, and wash the entire window.
- Clean and paint the houses siding as needed. White or something very close is the best color for aluminum, wood or synthetic siding. |
The Inside |
- Clutter and dark colors will turn off most buyers. That means get rid of anything you can live without.
- Have a garage sale to eliminate all unnecessary items. Put some of your bulkier possessions in storage.
- Bright lights and white walls will make rooms look bigger.
- Replace lights with higher wattage or clear light bulbs.
- Clear clutter on kitchen countertops as much as possible and reduce the number of items in the cabinets.
- Arrange clothes neatly in each closet and reduce the number of items stored on the shelves and on the floor.
- Clean and organize everything in your basement, attic and garage.
- Clean everything including the carpets. Ask a friend to assess your cleaning efforts, especially for things like odors.
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Wash all windows and mirrors.
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Clean the oven and all other appliances. Clean any grease splatters and polish the chrome fixtures and surfaces.
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Clean window treatments (drapes and blinds) and carpets. Replace worn, stained or smelly carpeting.
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Clean any visible smudges, especially around doorknobs and light switches.
- Rattles, squeaks and leaks can leave the impression that your house needs a lot of work. Fix and Eliminate them.
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Repair any squeaking steps and all wobbly banisters.
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Repair any roof leaks and remove all signs of any water damage: - Paint over visible water stains
- Replace any discolored wallpaper
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Repair all leaky faucets and pipes. Repair or clean the caulking around tubs and sinks.
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Tighten any loose doorknobs, light switch plates or cabinet hinges. Repair any doors or windows that stick.
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Tack down any loose molding or trim. |
Adding Value to the home before selling: Think twice before finishing a basement or adding a deck to the house you plan to sell. To get the maximum price, some homes may need new kitchen cabinets or even an extra bathroom, but not all improvements will pay for themselves.
Rule 1:
If the house is in poor condition, improvements may increase the final sale price.
Rule 2:
A thousand dollars spent to improve a home that is in good condition, seldom adds a thousand dollars to its final sale price.
Rule 3:
Nothing adds value to a home like improvements to the kitchens and bathrooms.
Don't spend money to improve a house that you plan to sell unless the house is in such poor condition that it cannot be sold without those improvements.
Home selling price: Set it right and sell fast.
Find the true value of your home by comparing it to similar homes recently sold in your neighborhood. Audrie describes where to find recent selling prices and how to compare your house to others.
The value of your 4 bedroom house is tied to the selling price of other 4 bedroom homes in your neighborhood. This is true no matter how much you invested in your garden or in kitchen cabinets. The trick is to balance the cash you want with the actual value of the property.
Estimate your home's true market value.
Find the selling price of similar homes in your neighborhood. Internet databases and other services make this task easier than it might seem.
Sources of recent selling prices:
- The Comparable Market Analysis (CMA) you can receive in interviews with neighborhood real estate agents.
- Find recent neighborhood prices on the Internet.
Ditech.com , and Domania.com provide sales prices for recently sold homes in your neighborhood or on your street.
New York Residents: NewYork-Data.com provides a free database of recently sold homes organized by zip codes.
Steps to setting price (when you have a list of recently sold homes)
- Find the homes that are most similar to your own in terms of size and number of rooms.
- Walk by and view the selected homes. Decide if the lots are bigger or smaller than your own. Decide if the general condition better or poorer than your own.
- Set your asking price higher or lower than the selected homes based upon these observations. Also take into consideration current market conditions and changes in comparison with the time frame that the selected homes were on the market.
Other sources of Pricing help:
- Home appraisal: - For a fee ($250 - $350 in most areas), you can hire a real estate appraiser to put a value on your home for you. These appraisals are based on its condition and past sales of comparable homes. The appraisal can be used to help justify your price when negotiating with buyers.
- Engineer's Inspection: If you suspect any problems with the roof or other major components such as the plumbing or heating system, you can hire a professional home inspector (for $200 - $300) to assess the condition of these areas in your home. The engineer's written report will arm you against similar reports prepared by inspectors hired by prospective buyer's.
Making repairs: You can avoid repair costs by selling your home "as is," but an "as is" property will most likely sell for less than top dollar and may even take longer to sell. We suggest making the repairs yourself and putting the cost of these repairs into the asking price of the house.
Consider all closing fees, any other selling costs, and the amount of cash you would like to have after the sale.
Do NOT start with the amount of cash you would like and work backwards to a price from there. Start with a price based on how your home compares to similar size homes in the same neighborhood and take into consideration the following:
- The buyers mortgage costs: In most states, the seller will traditionally pay fees associated with the buyer getting a real estate mortgage loan. These fees are typically 1% to 1.5% of the loan amount.
- Other closing fees: These include attorney fees, title search, and recording fees. A good estimate is 1% to 1.5% of the sales price.
- Real Estate Brokerage fees:
- Brokerage fees or commissions can easily be the seller's biggest cost.
- If the seller lists the home with a real estate agent, he can expect to pay between 6% and 7% of the purchase price.
- If the seller sells home on his own, but accepts a Buyer brought by a real estate agent, the Seller will usually have to pay half of the above amount or 3% to 3.5% of the purchase price.
- The best situation is where the seller advertises his own home, finds his own buyer and pays nothing to real estate agents.
- The seller can limit his costs by stipulating in the Sales Contract a maximum amount he will pay towards the Buyer's mortgage costs and Other Closing fees.
- Real Estate Brokerage fees are subject to a separate agreement with the real estate agent and are not usually limited in the Sales Contract.
Look at financial terms that support a higher price for your home. A Buyer might be willing to pay more for your house if he or she can assume your current mortgage, or if you are prepared to provide Seller financing. Don't forget: Home prices are higher in Spring & Summer. Except in Florida, Hawaii, and a few other sunny spots, most Buyers look for homes in the Spring and Summer, making it harder to get high prices in Winter when few Buyers are looking for homes.
Good Advertising sells Homes.
New low cost web sites will put multiple pictures of your house on the Internet. Use Internet ads in combination with local nespapers and neigborhood flyers.
A good ad requires a headline that grabs attention, a few lines to describe key features of the home, and a closing line that gets buyers to call.
Headlines |
| A good ad grabs the reader's attention with a catchy headline. Remember what motivated you to buy your home and put it in a headline.
Here are some examples:
| No Steps! |
Pampered |
| Tender Loving Care. |
Refreshed and Rejuvenated! |
| Brand New Smile! |
Buy A Lifestyle! |
| No Hassles! |
Change Your Life! |
| Heat Holder! |
Stop Stairing |
| Hate Hard Work? |
Tennis Anyone? |
| Tucked Away... |
Accent on Views. |
| Hop, Skip & A Jump To the Beach! |
Sell Your Lawnmower! |
| Beachcomber's Delight! |
Go Jump in the Lake! |
| The Sounds Of Silence |
Urban Cowboy. |
| Gone Fishing! |
Hey, Look Me Over! |
| Antique Lover's Delight! |
Put a SMILE on Your Face! |
| Panache! |
A Touch Of Class! |
| Suburban Oasis! |
A Golden Oldie. |
| Star Studded Home! |
Quality From the Past. |
| Looks Like A Million! |
Star Quality! |
| Once in a Lifetime... |
Ageless Beauty. |
| One of a Kind! |
Bring Your Tape Measure! |
| Small Wonder! |
Petite Retreat |
| Room To Romp |
Soooo BIG!!! |
| Growing Pains? |
One For the Money. |
| BIG Home, LITTLE Budget. |
The Price is Right! |
| More for Your Money! |
Tired of High Prices? |
| Econo-miser! |
Thrifty Thinking. |
| Dollars and Sense. |
Do a Little & Save a Lot! |
| Try to Beat It |
Terms of Endearment. |
| A Price To Brag About! |
The Price is Startling! |
| Solid as a Rock! |
Paint Brush Special! |
| The Right Stuf! |
Born Yesterday. |
| Privacy Plus. |
If you Love to Shop... |
| How Fast Can You Move? |
Walk Right In! |
| Sweet as Honey! |
Look No Further! |
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Highlight the best features of the property.
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| Consider your probable buyers. Will they have school-age children? If so, include proximity to school. Describe features of the house which appeal to your probable buyers rather than the entire public. |
Close with a phrase that entices potential buyers to call:
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Location. Always give the location of the home. Real estate buyers are interested in specific areas, and will pass over your listing if the location is omitted.
Price. A missing price suggests the home is too expensive. Always include the price in real estate advertisements.
End by giving the reader a reason to call and then ask them to do it:
- Don't let this one get away!
- The perfect choice. Act now!
- For the alert buyer...
- Bound to sell quickly...
- Tomorrow means SOLD! Call today!
- What are you waiting for?
- Have it all. Call now.
- Too good to last at...
- Jackpot for the quick buyer
- If dollars count, see this home now!
- Going! Going! Gone!
- Nothing like it at this price.
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- Make it yours for only...
- Seeing is buying!
- For the opportunity of a lifestyle!
- Spoil yourself.
- The home you deserve!
- Welcome home.
- Grab the good life!
- Waiting for you at only...
- It will steal your heart at...
- For the best move of your life...
- Start packing!
- Take the landlord off your payroll!
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- Make this lovely home yours.
- Luxury you deserve.
- Be the proud owner!
- If you want the best...
- Your dreams come true...
- Waiting for your personal touch...
- Don't compromise on quality...
- To see it is to want it!
- Your friends will be envious..
- For an easy appointment
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- Bag a bargain!
- Packaged to go...
- Tap the potential!
- A real budget pleaser at only...
- A tempting value at...
- A diamond in the rough at...
- Priced to break the rent habit!
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Open House
Invite all the neighbors for blocks around your house. Make sure everyone knows your house is for sale. Show them the good points and tell them your price. Why? Because neighbors are the best promoters of the neighborhood and they have friends and family who buy homes.
Showing Your Home:
Before you start make sure you have:
- A guest book (a plain spiral notebook will do just fine).
- Blank contracts and forms in case someone wants to buy your home (these can be purchased from any large office supply store).
- 8 1/2 x 11 inch flyers / fact-sheets with your price and a description of the house. Every guest should leave with a flyer.
| Tips: |
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| Space: |
Aromas: |
Open blinds and curtains and turn on all lights (in the house and entry ways) to make the place look open and large.
Buyers sometimes have a hard time picturing themselves in a house that is filled with too many pictures of others so remove any personal or family photographs from walls, bookshelves and mantles. Having sparsely decorated walls will also give the illusion of a larger space.
Replace pictures with plants or fresh flowers. Fresh flowers on the kitchen table or counter top also can add appeal. |
Bake bread or cookies, or boil cinnamon sticks in water on the stove to give your home a welcoming aroma.
Set out bowls of potpourri in the bedrooms and bathrooms.
Put out fresh towels and new soap in the bathrooms.
Keep pet areas especially clean and free of odor. Put the pets away, and if at all possible, arrange to have them out of the house and yard. |
| Eliminate Distractions: |
Availability: |
Children can be distractions, so have them visit a neighbor or family member.
Turn off the television and stereos. If you're using an agent, arrange to be out of the house so buyers can feel free to open closets and cabinets and discuss their observations openly.
When showing the house yourself don't apologize for the appearance or defects; it will only draw attention to something the buyer may have overlooked otherwise. |
Limit showings to the weekend and perhaps one other day during the week.
With this arrangement you can realistically keep your house looking at its best for prospective buyers. |
Negotiating Tips
Always make a counter offer. The buyer who offers less than your asking price can be encouraged to pay more or agree to other terms like accepting the house without repairs.
| Basic Tips |
Americans are conditioned to pay the posted price for almost everything, but we bargain when it gets to things that really matter: our automobiles and our homes.
- The Good News:
Unlike people in other countries who perfect negotiation skills in every visit to the market, American buyers are relatively poor negotiators.
- The Bad News:
American buyers get emotional. They will walk away when you characterize their offer as "ridiculous."
- More Bad News:
Your own emotions can come into play as well. It's hard to smile when the buyer plans to redo the kitchen you worked so hard on.
Some Basic Rules To Follow:
Establish Trust Early:
- Avoid any responses that may offend the potential buyer(s), no matter what they say.
- Tell the truth! If the potential buyer notices water stains on the ceiling, blaming it on condensation can destroy your credibility before negotiations start.
Don't waste time with Buyers who won't be able to afford your home:
- Make sure the potential Buyer can qualify for a mortgage loan that will cover your asking price.
The Buyer is not your enemy. Engage the buyer in negotiations. Talk to the buyer! Find out reasons behind the buyer's offer..
- Did the Buyer check prices of comparable homes in the neighborhood?
- Is there a perceived defect in the property?
- What is the basis of their low offer?
Always Counter Offer: Let the buyer know that you have considered his offer.
- Reduce your asking price by a small reasonable amount.
- Explain how you arrived at your asking price.
Discuss perceived property defects.
- Let him have the house inspected at his expense.
- If the inspection reveals problems, offer to reduce your price by a portion of the estimated cost of any repairs.
Consider the costs of holding out:
- If you are paying $1,000 per month to keep the property, selling for $2,000 below your asking price might be better than holding on for an extra two months.
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| The Purchase Offer |
This is the sales contract that the buyers who have real estate agents will present to you. You have three options:
- Accept the offer by signing it without changes.
- Make a counter-offer by crossing out any of the terms and writing in your own. For instance, you might cross out the offered price and write in a higher number.
- Present the potential buyer with an entirely new sales contract with your own terms and price.
Make sure you understand all of the SPECIAL CLAUSES written in above the signature block on the sales contract. This is where the buyer can make non-standard demands, asks you to pay portions of his costs or demands that you be moved out by a specified date.
Things To Watch For:
- Is the purchase contingent on sale of buyer's own home?
- Is the buyer asking for excessive time to get financing?
- Is there an extremely low earnest money deposit?
- Is there a penalty if the seller cannot move by a certain date?
- Is there a requirement for the seller to pay the buyer's mortgage costs?
- Make sure the potential buyer has been pre-approved for a mortgage that is large enough to cover the purchase price.
After reviewing the offer, you have several options:
- Accept the offer as it is. In most cases, you would simply sign the offer which becomes the sales contract. In some states you may have to sign a separate agreement called a binder.
- Make a counter-offer. Cross out unacceptable terms on the offer, or fill out a new contract and specify the terms you want.
- Reject the offer.
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If the offered price is less than what you wanted, look at the offer as a whole. There may be terms that counterbalance the lower price (i.e.: faster closing, buyer paying their own closing costs, etc.). Be prepared to split the difference if you and the buyer come within $1000 of each others offer.
The buyer should provide at least $500 in earnest money. The earnest money check is made out to you and held by a third party (your attorney, the buyer's real estate agent, or whomever you stipulate as an escrow agreement). This check is yours to keep if the buyer defaults on the contract.
Once you have signed an offer, you may still accept a backup offer, as long as you make sure the backup buyer understands the house is under contract, and his contract is second in line.
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Inspections
Any standard real estate sales contract will give the Buyer the right to inspect the property and ask the Seller to make reapairs.
Inspections required by most purchase contracts:
- GENERAL INSPECTION: The Seller is obligated to repair major appliances, heating, plumbing, air-conditioning and electrical systems, and keep them in working order until the closing.
- ROOF INSPECTION: The Seller may be obligated to spend up to 3% of the purchase price to repair leaks or other damage to the roof. This is especially important in areas with heavy snows.
- TERMITES AND OTHER WOOD DESTROYING ORGANISIMS:
- In some states, the Seller must provide the Buyer with a letter guaranteeing that the home is free of termites. This letter must be provided by a licensed pest control company.
The cost is usually between $50 and $75 assuming there is no infestation. Any infestation must be corrected before closing.
- In other states, the Buyer pays for the inspection, and the Seller is obligated to spend up to 3% of the purchase price to repair any termite damage.
Closing The Deal
- Avoid the tendency to relax after getting a buyer to sign your sales contract. Finishing details; ..the events between signing a contract and closing day should lead smoothly to collecting cash for your house, ...but little things can go wrong if you don't pay attention.
As the days dwindle down towards closing:
- Buyers get cold feet
- Spouses see homes that cost less
- Busy Mortgage Brokers fail to arrange for the cash by closing day
This is NOT a time to relax!
By signing your Sales Contract the buyer has agreed to purchase your home and cannot pull out for arbitrary reasons. Your job during this period is to monitor and prevent those events that could possibly release the buyer from their obligation to purchase your home.
Appraisal:
The buyer's lender will send a real estate appraiser to determine the estimated value of your home. If the appraised value is below the agreed sale price, the lender most likely will not provide a mortgage loan for the buyer.
Surveyor:
Some lenders will send a surveyor to determine the boundaries of your property.
Inspectors:
Under the sales contract , the buyer can order several inspections at his own expense.
- Termite inspection
- An inspection of the roof
- A general inspection of appliances, air conditioning & heating, electrical system, plumbing, sprinkler systems, etc.
Be available when the inspector comes to ask questions. Having your own inspector can help in disputing a questionable report, but your main aim is to avoid giving the buyer an excuse to get out of the contract.
The seller is often obligated to pay up to 3% of the sales price to repair damages found in the above inspections. Make sure to check the terms of the sales contract.
Things the Seller must do:
- Make repairs as agreed in the contract so the buyer can make a final inspection before closing.
- Notify your lender that you will be paying off your mortgage and ask for a statement of the remaining balance.
- Gather all warranties and instructional booklets for all appliances and systems to give to buyer at closing.
- Once closing has been scheduled, notify utility, telephone, water, trash and other services to advise them of your final billing date.
- Get a copy of the settlement statement from the closing attorney prior to the closing date. Review it and question anything you don't understand. Pay special attention to the amount of "Cash due to the Seller." This number should be within a few hundred dollars of the amount you calculated on your net to seller worksheet.
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- Home Inspections: Buyers have the right to inspect your house. Pay attention to these inspections!
- Calculate the net cash you will receive from the sale of your home on closing day.
- Settlement statements are prepared by the closing attorney, escrow agent or title officer, depending on your state. The settlement statement is an accounting of all the monies involved in the sale of your home. Attorneys and escrow agents are trustworthy but mistakes can happen, and even a small mistake could cost you thousands of dollars on the sale of your house.
- Closing day : This is when the closing attorney or escrow agent transfers the title to the buyer, pays all outstanding bills, and turns the cash balance over to the seller.
- Sales contracts and offer to purchase agreements can be intimidating. Often written in legalese that looks like foreign languages, they really can be understood by anyone who takes the time to read a few sentences, stop, digest, and read a few more sentences. Take your time!
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